31 Oct 39 Digital Marketing Terms you should know
I recently took the “Fundamentals of Digital Marketing” course courtesy of Google Digital Skills for Africa. The free course was made available on Google Digital Garage sometimes in 2017 I think. I started out in September 2018 and completed 4 of the 26 assessments. Picked it up again this month and I squashed it. Believe me, “squash” is the word because I got an overall test score of 95% yippee.
To enable you to earn a certificate, you must attain an overall test score of 80%. Trust me when I tell you taking this course is not all that easy when you have a lot to do. I have seen people stop at 11, 15 and even 3 of the 26 classes Lol. I have also seen some take the course and not earn the certificate after burning data for the Youtube videos. Well, it’s office data sha so no biggie
While I understand you might find taking the course a long haul, I need to preach the digital gospel to you. The World is fleeting. To be in pace or at least not fall short of it you need to have some digitally relevant skills or know some digital terms to enable you flow when you talk with your consultants or to ensure you don’t get ripped off. Imagine if your consultant wants to charge you for creating a URL or link lol.
I have compiled a list of terms I am certain you will find useful. Most of it was extracted from the Google Digital marketing jargon buster while some were researched. Here is your chance to stop getting played or stop speaking gibberish. You can also click to take the course
1 Content: Valuable digital material or information available to users, via text, video, audio, images, etc.
2 Home Page: The introductory or “main” page of a website. It is the default or start-up page that loads when you enter a domain name on search engine
3.Landing Page: The first page on a website that a person usually sees—not necessarily the home page of that website. It is a destination, standalone page or section on a website. It is often used for marketing and advertising campaigns. It is called the destination page because it is the page you want visitors who take action on your Ads to land, this gives you the opportunity to convert your visitors to leads
4 HTML Hypertext Markup Language: This is a language used by web developers to create webpages. The Markup language is the way in which tags are used to define the elements and layout within the webpages while HyperText is the links an HTML page may contain
5 Impressions: The number of times your content is being displayed or the number of times your content is being delivered to someone’s feed on Social media. This does not have to do with how they engage with your content. A single person viewing the same content twice on the same platform can count as two impressions
6 Reach: This is the total number of unique people who see your content
7 Index: A searchable catalog of web pages and digital content used by a search engine to provide relevant results. Indexing occurs after your website has been crawled by search engines, this determines your eligibility to be found when people search
8 Crawler or Spider: A program designed to systematically browse content on the Internet and collect information about it to help searchers find what they’re looking for
9 Keyword: A word or a phrase typed into a search engine, which businesses can target as part of their advertising campaigns.
10 Link: A text or image that provides a link from one web page or website to another. It is often also called HyperLink
11 Query or Search Term: The keyword or phrase a user types into a search engine in order to find what they’re looking for
12 Ranking: A listing’s position on a search engine results page
13Listing: This is an online entry or directory that provides information about your business
14 Paid Listings Advertisements that appear on search engines results pages
15 Search Engine A tool that indexes and returns relevant digital content in response to users’ keywords. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex and more
16 Search Engine Optimization (SEO) The practice of making changes to web pages, content, and promotion of that content to improve visibility in the organic —or unpaid—search engine results
17 Search Engine Marketing (SEM) A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers
18 Search Engine Results Page (SERP):A list of results appearing in a search engine in response to a user’s search query
19 Session or Visit: The series or group of interactions a user has with your website within a particular time frame
20 Bid: The maximum an advertiser is willing to pay for a click on his Ad for a search keyword
21 Web Traffic: The number of web users who visit your website
22 Traffic Acquisition: The process of attracting visitors often referred to as traffic to websites, mobile apps, and other digital assets
23 Unique Visitor: A single visitor to a website during a specific period of time
24 URL or Uniform Resource Locator:The unique address of a page or piece of digital content on the Internet
25 Natural Listings or Organic Listings: Results from a search engine that is not paid adverts.
26 Conversion or Goal: The action you want visitors to perform. It could be to purchase, download a book, make phone calls, book consultations, etc
27 Conversion Optimization:The process of increasing the percentage of visitors who complete your goals
28 Conversion Rate:The ratio of conversions to visits, often used to measure digital performance
29 Call to Action or CTA: This is an instruction to the audience that urges them to take the action desired by the marketer e.g: Learn more, Order now, join us, Sign up today
30 Cost per Click: The amount of money required to get a single click on a digital advertisement
31 Banner Ad: A form of advert found on web pages and mobile applications, usually in image format.
32 ClickthroughRate (CTR): The number of times people click on an item of interest, like an advert, in comparison to the number of times users are exposed to that item
33 PayPerClick (PPC): An advertising system in which advertisers pay for users to click on their advertisements. PPC is usually often interchanged with CPC. However, PPC is the advertising system or program in use while CPC is the actual money paid for clicks
34 Google Go: This is a lighter version of the Google search engine. It offers the same service as Google but uses less data
35 Google Search Console: This is a service that gives you feedback about how your website is doing in Google search results. It monitors your performance in Google results and shows you how Google sees your website
36 Search Analysis report: This shows people who visit your site and relevant words to your business. If you review the report and discover irrelevant phrases, it is proof that your website is probably not being found with the right keywords
37 Crawl reports: This report helps you know whether Google can visit your webpage. If Google cannot access your webpages, then you cannot appear in searches with your content
38 Index report: This report shows what information Google records about your website and tells if your page is accessible
39 Lead: Someone who is interested in your business or what you offer
This was helpful right? Great. You should share with someone who needs to learn some basic digital marketing terms
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