10 Reasons Readers Are Not Taking Action On Your Emails


10 Reasons Readers Are Not Taking Action On Your Emails

Making the best of your email marketing does not end with implementing a badass strategy, creating lit write-ups and soaking up statistics, your customers must take action on your emails

The inactions of your readers could ruin your marketing activities as their responses to your emails serve as the metrics that help you grow and amplify your marketing efforts

If you’ve been experiencing difficulties getting your customers to take action on your emails, here are 10 possible reasons why

You do not state your Unique Selling Point

Every one of your emails should implicitly or explicitly convey what problem your brand seeks to solve and what sets you apart from your competitors. You must give your readers a reason to take action on your emails by ensuring your brand messages spells out your USP

You focus only on content while ignoring other things

Yes, content is king. However, how you decorate the king for all the world to see is important. Your layout, font, theme, images, timing, etc should be taken into consideration while creating your email content. Getting your customers to take action on your emails will require you making sure all email features are put to great use

You bluff

You are bluffing if you tell your customers your unique selling point (USP) without giving them proof. You should try stating a testimonial, a review or feedback to the emails where you explicitly talk about what sets you apart in the industry. Give your customers the opportunity to put a call through to you, send emails or pay a visit too by providing them the needed information. This makes you believable

You do not include a CTA

Ask your customers to take action by including a Call to Action. It would be a waste if you send emails without wanting customers to do something at the end of it. You must also ensure your CTA’s are compelling enough to drive the needed response

You discuss features rather than benefits

Everyone is out for themselves only. They are interested in your product or service because it helps them. Your customers need as much benefit related information about your product as they do its features

You do not ask for feedback

Feedback is proof that your message was well understood. The feedbacks you ask of your customers do not always have to be to buy, add to cart or book a consultation. You can get feedback by asking customers to take actions like directly forwarding your emails to someone who will need it

You are not consistent with your emails

Your customers begin to connect with your brand and consider you credible when they have a sense of consistency. Consistency is an overall effort and does not only include when and how you send your emails. Stick to a certain style, layout, theme and messaging and your customers will find it easy to take actions on your emails

You do not set measurable goals

Setting measurable goals helps you figure out if your marketing efforts are effective or not. Your goals should also include how you want your customers to take action on your emails. This ensures you spend less time inferring on the outcome of your marketing efforts, you’d act only on facts and data

You do not write contents that are ideal for emails

Every marketing medium has a unique style. Emails are being likened to billboards. Hence, each time you want to send your emails, imagine your reader is driving by on the highway. Write emails with contents that are concise, straightforward and compelling

You do not allow your customers to choose the pace of your emails

Your emails will remain valuable when you allow your customers to determine the pace with which they want to hear from you. Allow your customers to update their email preference then ask them to take action

Your customers need to keep taking the right actions on your emails to enable your business growth. One of the ways to win your customers over to enable them to take action includes sending your emails at the right time. Click to read ways to figure out the best email time for your emails.

Happy Emailing!

Featured Image: Peggy Und Marco Lachmann-Anke from Pixabay



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