6 Ways To Figure Out The Best Time To Send Emails

6 ways to figure out the best time to send emails

6 Ways To Figure Out The Best Time To Send Emails

Figuring out the best time to send emails is just as important as figuring the email content and email deliverability. Your subscribers are humans with emotions. Yes, they signed up because they want to hear from you. However, your messages, no matter how valuable could land in their boxes at an inappropriate time.

You stand the chance of having fewer people or nobody takes action on your emails. Most of all, you could get reported as spam if you send your emails at the wrong times

While a couple of research reveal Tuesday and Thursday as the best days, 8 am to 10 am as the best time to send emails, what works for the brands in the survey might not work for yours. Remember, every business is dynamic and so are their customers

Nothing beats sending your emails in the right order and at the right time

Here are 6 inexhaustive ways to figure out the best time to send emails  

Imagine you were a customer and not the business owner

Ask yourself what time will you like to read the content you dish out. Over lunch, after work, before bed or very early in the morning. This process will help if it is your first time sending emails

Do some research

If you’re just beginning to get a grip at it, it is best you check out how your industry leaders handle their emails and how the audience receives it

Conduct A/B testing

A/B testing is used for testing variations. Send out the same email content to different segments of your list at different days, when you have figured the day with the highest engagement, you test for the best time to send emails

Compare your metrics

After conducting an A/B test, you compare the data you gathered in line with your research and thoughts

Ask your ESP

Some Email Service Providers offer information regarding the best time to send emails based on past engagement and industry standards

Ask your audience

The people you sell to are the ones with the best feedback about your business and how it solves their problems. You can conduct a survey by asking your customers what day and time they believe your messages will not come off to them as offensive

After you have done all these, you can send your emails on the best day and the best time that wins all these metrics

However, you must keep an eye on this and keep testing.

Happy Marketing

After figuring out the best time to send emails, you should be worried about the content of your emails as you must always send relevant and helpful emails consistently. If this is a hassle for your business, write to me at contact@motolanioyafemi.com. Let’s discuss your audience needs and I’ll be happy to create the content that sits well with them, grows your relationship and increases your ROI

Image Credit: Gerd Altmann from Pixabay


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